We’re Celia and Alec, and we started DAME because we believe women deserve better. Our products are kind to your body, free from nasty chemicals and single-use plastic - and yes, we smash a few taboos along the way.
We dangled a synthetic major brand tampon and our organic tampon in water. Ours is the one on the right. Fibres intact, naturally.
1.3 million plastic applicators are flushed down UK loos every day. So we launched the world's first reusable tampon applicator on Kickstarter. It's far smoother than any other applicator and has saved over 22 million going to waste.
Since then, we've created a whole range of period care products with the highest sustainability and performance standards at their core. Organic, reusable and toxin-free - we see that as a starting point.
THE INDEPENDENT
Creating a world where periods hold no body back.
When a customer sent us a picture of them dancing with their tampon string out, we asked if we could put her on the side of 200 London buses. It was rejected, but we fought hard and it was the first time a tampon string had been used in public advertising, setting a new standard.
Navigating the journey through puberty can be challenging for both tweens and their parents. One of the pivotal milestones in this transition is menstruation, a topic that may feel awkward...
What is a period? A period, also known as menstruation, is the monthly shedding of the uterine lining in women of reproductive age. How long does a period usually last?...
When we asked our community what they’d love to see from DAME next, the answers were inspiring, ambitious, and often bigger than period products themselves. Our customers didn’t just think...
