We're Celia and Alec and we founded DAME because we believe our daughters deserve better. Our products are lovingly made without nasty chemicals and single-use plastic, and we like to smash a few taboos along the way.
We dangled a synthetic major brand tampon and our organic tampon in water. Ours is the one on the right. Fibres intact, naturally.
1.3 million plastic applicators are flushed down UK loos every day. So we launched the world's first reusable tampon applicator on Kickstarter. It's far smoother than any other applicator and has saved over 22 million going to waste.
Since then, we've created a whole range of period care products with the highest sustainability and performance standards at their core. Organic, reusable and toxin-free - we see that as a starting point.
THE INDEPENDENT
Creating a world where periods hold no body back.
When a customer sent us a picture of them dancing with their tampon string out, we asked if we could put her on the side of 200 London buses. It was rejected, but we fought hard and it was the first time a tampon string had been used in public advertising, setting a new standard.
Your first period after birth is a reminder of how incredible your body is—it’s recovering, recalibrating, and finding its new normal. Whether it arrives quickly or takes its time, know...
Period care is shifting like recycling before it—what was once the norm is now outdated. Disposable products filled with plastic and toxins are being replaced by sustainable alternatives. Just as...
DAME introduces disposable organic cotton period products to make sustainability accessible to more people. Toxin-free, biodegradable, and made with GOTS-certified organic cotton, these products encourage small, impactful changes. They act...
