Hello! We're Celia & Alec.
We're making periods positive, for people and planet.
Tampons were invented in 1933. Lots has changed since then, but the period industry? Not so much. It’s still full of plastic, chemicals and stigma. DAME is here to change that.
We’ve reimagined period products, creating comfortable, sustainable alternatives.
They’re toxin-free, carbon negative, and dare we say it, good looking.
Now the best choice for your body is the best choice for our planet. It’s about bloody time.
Our promise to you.
It all started with the world's first Reusable Tampon Applicator 👇
I tried the world's first re-useable tampon applicator and can say with total confidence that it is a game-changer
WE'VE SINCE PICKED UP AWARDS for
OUR BOLD IDEAS HELP WITH
Progress comes quicker when we all work together. We were delighted to be approached by Finisterre to co-create a reusable pad and dry bag. Together we brought the spotlight on the millions of plastic period products that end up in our oceans.
👇 right here
AND WE DABBLE IN
Change can be slow, so we think it's best to push hard occasionally. One time we put a photo of a customer dancing with her tampon string out on the side of 200 London buses. It was a world first.
Are our products better for your period?
We only use organic cotton, free from toxins and grown without pesticides.
Over half of our tampon users tell us that their periods get either lighter, shorter, or less painful having used our organic tampons for 60 days. Our reusable pads are also thinner, softer, and more comfortable than disposable plastic alternatives. And our period pants, well, they're as comfortable as your pants.
How do we tackle period poverty?
It's a really important issue that we've been writing about and supporting for over a decade. You can see how we give back here.
How much plastic have we saved to date?
Millions! To ensure we're not adding to the problem, we monitor our plastic savings very closely - at last check we'd saved about 20 million plastic tampon applicators.
How do we reduce carbon?
Our supply chain uses less carbon due to the materials we use and how they're transported, using (and reusing) our products uses less carbon, and for the rest we work with cotton communities on carbon insetting initiatives. This offsets twice as much as we emit.