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TURNING THE BATHROOM GREEN

We're rethinking personal care by reducing its environmental footprint without compromising on performance or design.

Celia Pool and Alec Mills

CELIA & ALEC

We’re two friends committed to reducing the environmental impact of the products we use every day, starting with tampons. 

Back in 2015 we ran a period subscription service, delivering a whole range of branded products to women across the UK. It was here we saw first-hand the impact tampons were having on our bodies and the planet.

Rethinking tampons

We have high ethical and environmental standards, but the industry wasn't meeting them. So after 2 years of careful design, we created D - the world’s first reusable applicator. Alongside D we launched DAME organic cotton tampons, which are free from toxins and synthetic materials. Millions of people use tampons and applicators, now there's a sustainable choice.

GO PLASTIC FREE

OUR PHILOSOPHY

Our planet is under immense pressure as we consume more and more resources. We must reduce our consumption and embrace reusable products. We have 10 years to curb the effects of climate change, so there's no time to waste.

At DAME we're focusing on personal care - rethinking the small items used by millions of us every day. Our philosophy is that the allure of good design and the strength of innovation can make the sustainable, desirable. By making low impact or reusable products the attractive option, we can effect the greatest change.

How much waste comes from your period?

PERIOD WASTE CALCULATOR

OUR PROMISE

OUR JOURNEY