The importance of regular breast self-checking
Breast health is about more than just lumps We’re all told to check our boobs once a month — and for good reason. Spotting a lump early can save your...
Hello!
We're Celia and Alec and we founded DAME because we believe our daughters deserve better. Our products are lovingly made without nasty chemicals and single-use plastic, and we like to smash a few taboos along the way.
Best Sellers
The power of organic.
We dangled a synthetic major brand tampon and our organic tampon in water. Ours is the one on the right. Fibres intact, naturally.
Comfort, no compromise.
1.3 million plastic applicators are flushed down UK loos every day. So we launched the world's first reusable tampon applicator on Kickstarter. It's far smoother than any other applicator and has saved over 22 million going to waste.
Since then, we've created a whole range of period care products with the highest sustainability and performance standards at their core. Organic, reusable and toxin-free - we see that as a starting point.
“DAME is to sustainable tampons what Tampax are to plastic tampons“
THE INDEPENDENT
ALSO LOVED BY
Our mission
Creating a world where periods hold no body back.
Changing the game.
When a customer sent us a picture of them dancing with their tampon string out, we asked if we could put her on the side of 200 London buses. It was rejected, but we fought hard and it was the first time a tampon string had been used in public advertising, setting a new standard.
Pesticides in Tampons: What You Need to Know (and How to Stay Safe)
On 28 May 2025, The Guardian broke a story that should never have needed breaking:Tampons sold in UK stores contain glyphosate — a toxic pesticide linked to cancer — at...
Not all confidence is created equal
What does real confidence look like? Joanna Gilroy shares the moment that changed her career, her fight against toxic confidence, and how she’s reshaping culture at Balfour Beatty — one...
Shop the range
WE'RE ALSO STOCKED IN
