Our customers don’t mince words when it comes to talking about periods. When we asked what frustrates them most about period care in general, their answers painted a very clear picture.
The cost of periods
Affordability was one of the strongest themes.
“The cost of sanitary products.”
“It feels unfair that something so essential is so expensive.”
Period products aren’t a luxury. For many, the monthly expense feels like an unnecessary burden.
Hidden materials and toxins
Customers also raised serious concerns about safety and transparency.
“The amount of toxic materials used to collect menstrual blood.”
“I wish there was more transparency about ingredients.”
For too long, mainstream products have glossed over what actually goes into them. Our community expects better.
A lack of innovation and research
Another frustration is the lack of progress in period care. Customers told us they’re tired of outdated options that haven’t evolved to reflect modern needs.
“The lack of studies about how products affect women’s health.”
“It feels like the industry hasn’t moved on in decades.”
What this means for DAME
Our customers’ frustrations mirror the very reasons we exist. Period care has been stagnant, under-researched, and often untrustworthy. DAME was created to challenge that — by prioritising health, transparency, and sustainability.
Every frustration shared with us is a reminder that there’s still work to do. And we’re committed to doing it.
