“Our crews deserve dignity and comfort at work — DAME helped us deliver that with minimal fuss and maximum impact.”
— Ellie-May Sansum, NEAS NHS Trust
NEAS is the emergency ambulance and patient-transport provider across the North East of England, covering County Durham, Northumberland, Tyne & Wear and the boroughs of Darlington, Hartlepool, Middlesbrough, Redcar & Cleveland and Stockton-on-Tees. Comprising over 3,000 employees and responding to approximately 390,000 emergency and urgent incidents each year, NEAS plays a vital role in regional healthcare, guided by the mission to provide safe, effective and responsive care for all.
Challenge
- Wanted to improve period dignity for frontline ambulance crews and office-based staff across 67 sites.
- Needed a robust, non-invasive solution suitable for multiple workplace environments.
Solution
- Provided both our Lockable Steel Dispensers and Eco 3D Printed Dispensers for operational stations and offices.
- Supplied eco-friendly, skin-safe products suitable for long shifts.
- Created a unique design with NEAS logo to champion the brand as a force for good.

Results
- Dispensers installed with no disruption to service operations.
- Strong positive feedback from staff, improving morale and wellbeing.
- Supported NHS commitment to gender equality in the workplace.
Impact
NEAS set a new benchmark for supporting healthcare workers’ practical needs in the field, whilst holding true to their commitment to sustainability.