We’re a small start up with mission at our core. Equality, intersectionality and community empowerment have always been at the heart of what we stand for as individuals, and as a B Corp. We’re far from perfect and need to do more; now is the time for action. We're taking three:
1. Expanding the definition of ‘ACCEPTABILITY’ as one of our mission pillars, to read:
‘Change the conversation to bring periods into the 21st century for all people whatever their gender, creed or colour and enable diversity along the way.’
This helps entrench diversity and intersectionality in our everyday actions and recognises that no single voice from black, LGBTQ+, disabled or any other underrepresented community, is the same.
2. Supporting organisations, companies, charities that empower underrepresented communities beyond our usual course of business
3. Lending our environmental platform to black, minority ethnic and underrepresented sustainability activists, working alongside them to champion sustainability further.
We’ll hold ourselves accountable to deliver on all the pillars of our mission. But we also encourage YOU, our community, to hold US accountable.
Celia Pool & Alec Mills, DAME co-founders.
Noami Yura's Works: Instagram @
July 26, 1990. President George H.W. Bush signs the Americans with Disabilities Act, a civil rights law that prohibits discrimination based on disability.
Barbie Ferreira by Michael Donovan
Vitiligo Series by Elisabeth Van Aalderen
Deiji Studios - J. Hannah