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Why Customers First Chose DAME

Choosing a new period product isn’t something people do lightly. Period care has to work, it has to feel safe, and increasingly, it has to align with personal values. That’s why we asked our community: what made you first try DAME?

The answers were candid, thoughtful, and — as always with our customers — refreshingly honest.

 

Looking for something better

Many of our customers told us they were frustrated with what was already on the shelves. Disposables felt wasteful, synthetic materials irritated their skin, and the lack of transparency around ingredients made them uneasy.

“Disposable options felt so wasteful and non-sensible.”

“The amount of plastic in mainstream tampons was shocking once I noticed it.”

“I just wanted products that weren’t full of toxins.”

The message was clear: periods deserve better.

 

Discovering DAME

Our customers found us in all sorts of ways. Some discovered us through late-night Google searches, others through our B Corp story, and quite a few heard about DAME through word of mouth.

“I first heard about DAME through a case study of a B Corp. I thought, finally — someone’s doing it right.”

That mix of curiosity, community, and conscious shopping is exactly what we hoped to spark.

Choosing trust, not gimmicks

 

When asked why they gave DAME a try, our customers often mentioned words like “ethical,” “eco-friendly,” and “sustainable.” But their comments went deeper than buzzwords. What mattered most was trust — knowing the products were safe, comfortable, and designed with thought.

“I was looking for a more ethical tampon and got tired of brands that only ticked one box.”

“I liked that DAME wasn’t just about eco — it was about women’s health too.”

 

What this means for DAME

Hearing why our customers first tried DAME is a reminder of what drives us. Whether they arrived through a search, a friend’s recommendation, or a B Corp directory, the decision to switch was rooted in wanting something better.

 

Our job now is to keep earning that trust — by continuing to create products that are safe, sustainable, and genuinely designed with people in mind.

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